Family Explorers North East operates a deeply considered approach to supporting families on their cultural journeys, underpinned by robust research.
In 2013, Newcastle Gateshead Cultural Venues consortium (NGCV) commissioned audience development consultants Morris Hargreaves McIntyre to find out how families could be supported to try new cultural experiences.
It found families:
- were more likely to try a new cultural experience if it was recommended by peers.
- wanted more practical information to hand before making a visit to somewhere new.
- felt overwhelmed by the choice of places to go, preferring instead to stick with places they already knew.
Family Explorers North East helps families tackle these by providing a platform to share recommendations with others through a Facebook Group. We curate trustworthy cultural events suitable for families both by posting on the group and in a regular e-newsletter.
The Brilliant Places section of this website also enables families to discover new places by seeing all the practical information they need at a glance.
We are also passionate about ensuring our cultural places hear from families directly about they want from their visits.
